Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.

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Kasturi Rangan and Sunru Yong. Inthe country manager lauhching Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing fhe period of economic growth after joining the European Union and Carle believes it is time rojania reconsider the opportunity despite continued skepticism within the company. Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses.


He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management course.

Students are required to complete a quantitative assignment as part of case analysis. Kasturi, and Sunru Yong.

Launching the Credit Card in Romania. Consumer credit ; international business ; international marketing ; marketing strategy ; Product positioning ; Product introduction ; service management ; International Finance ; Product Positioning ; Marketing Strategy ; Service Operations ; Product Launch ; Credit.

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Measuring True Value at Ambuja Cement. Business and Environment Business History Entrepreneurship.

Finance Globalization Health Care. Finance General Management Marketing. Technology and Launchkng Management. Launching the Credit Card in Romania by V.

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Alpen Bank: Launching the Credit Card in Romania

Kasturi Rangan and Sunru Yong Keywords: About the Author V. Kasturi Rangan The case briefly describes the year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in Under Yarnold’s leadership the organization went through two strategic plans — and — and brought about many changes. At the start ofYarnold declared his goal of making Audubon the most effective conservation network in America.


What actions should Audubon take to get to that goal? True Value is an innovation in this area and tries to measure the financial cost and benefits of social and environmental impact and provide a standardized comparison across different kinds of social and environmental activities and their impact. The case allows students to discuss the challenges in measuring social and environmental impact and the pros and cons of quantifying the same in financial terms.

The case elicits discussion surrounding the following questions: How do we develop a framework to measure the financial cost and benefits of social and environmental externalities?

What are the challenges of doing so? What do we need to do to improve our ability to measure social and environmental impact in lauching terms? How will such measurement be useful? Who creddit it be useful to? Kasturi, Suraj Srinivasan, and Namrata Arora. Cite View Details Purchase.

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