Ari Galper – Unlock The Game, Sydney, Australia. K likes. Ari Galper is the world’s #1 authority on trust-based selling. His Unlock The Game sales. Ari Galper is the World’s #1 Authority on Trust-Based Selling and the Creator of Unlock The Game®, a new sales mindset and approach that overturns the notion . Unlock The Sales Game: New Trust-Based Selling Strategies To Finally Create Your Sales Breakthrough – Kindle edition by Ari Galper. Download it once and.
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If you flick through the pages of typical sales books and sales training material, you will find a constant flow of sales messages like, “Focus on closing the sale”, “Overcome objections”, “Be relentless”, “Accept rejection as a normal part of selling”, “Use persuasion to get useful information about your prospects”, and “Chase the sale”.
In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling – moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity.
When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business. In other words, when you stop “selling” and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless.
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Showing of 24 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. Great book for business owners, salespeople, and even people that hate selling. Everyone has something to sell whether it is their product, service, or their ideas. In my experience, most people don’t like selling In this book the author puts to rest some of the old, antiquated methods, and slimy tactics that others teach.
I particularly liked chapter 15, How to Genuinely Enjoy Selling. In this chapter you read, “Get into the other person’s world” and “You are not calling to create a situation that is focused on personal gain, but on helping the other person. The format made it quick and easy to understand. It is like this: A good read for those in sales. I’ve always adhered to the principles of selling by not pitching features and benefits until I have been able to identify if in-fact I can identify concerns that I can connect with the prospect.
You don’t have to be an extroverted pitching salesperson to create aei results, in fact it usually goes against us. The principles in this book are really the basis of a great sales career. My only reason for not giving five stars is the final content of this book and the audio book is unnecessary testimonials to how Ari Galper transformed careers. One person found this helpful. Much of what Ari Galper shared is plain common sense.
Of course common sense seems to be in short supply because common sense is just too simple. I would have preferred more fresh content that was not repetitive content from a previous chapter. As I purchased the Kindle edition nearly one third was testimonials for Galper’s galpwr. Having 40 plus years in sales, I enjoyed having my own beliefs reaffirmed. The re-editing of a written pre-approach letter was one of the better gems within this book.
I really wanted to like this book but I wasn’t very impressed. The essence of the book is worth reading. However, I’m giving three stars because it felt like the book repeated itself a lot and there wasn’t a lot of elaboration on these concepts. There were times that I thought to myself, “Didn’t I read this verbatim before? The book lacked substance and would have been a lot galperr effective if it included more real-life examples of how to apply these concepts.
I thought that with how big the book was, it would have more content, but a large chunk in the back is just devoted to clients’ testimonials! The author has a few very good points to make about how to make the relationship between the buyer and seller more cooperative.
They ideas are not revolutionary – but it never hurts to be reminded of good techniques and skills. My reason for the three star rating is that the author presents the same material numerous times throughout the book. The book could have been about one third the length it’s already a short book. This version is so much better than the first one. I understand some of the negative feedback on the original version.
This new version has 10 times as much content, provides actual trust-based languaging, scenarios and great strategies I can use right away.
I like the idea of positioning yourself as a problem solver rather than assuming you have the solution. Building the relationship with humility makes sense and still leaves room for taking the advisor role when appropriate.
Ari Galper – Business Blueprint
I give it four stars because it really isn’t a traditional book. This book is a collection of articles or blog posts. The book would be better if it had more continuity of thought but you still get the point that changing your mindset opens up new avenues because the focus is on building trust.
People buy from people they know and trust so the book is worth the read.
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