Take your business to the next level FOR THE WIN. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play. Reality is Broken by Jane McGonigal A Newborn Business by Zoltan Andrejkovics For the Win by Kevin Werbach Gamification by Design by Gabe Zichermann. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and.

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You will gain much more through his teachings there, and even more through your participation in the class and applications of the concepts. A great beginners book, but if you are already comfortable with the topic werbxch “Gamification” and seek something more in depth, look elsewhere Apart from a structured overview into the concept of Gamification, there is ample sprinkling of warnings against the blind useage of “PBL”. Can the desired behaviours be modeled through a set of algorithms d Potential conflicts: The authors explain a 5-step design process which can give a gamification project the best chance of being eff A positive and balanced account of what gamification is and how to exploit it for fun and profit.

Dec 30, Robert rated it liked it Shelves: Elad Gil Narrated by: Take your business to the next level – for the win. More from the same Author: Researchers have found fkr MM online games handled virtual goods in the same way as standard marketing concepts, as segmentation, differentiation, exploitation of cognitive biases, etc. No, cancel Yes, report it Thanks! Giving players choices and a range of experiences as they progress feeds the desire for autonomy and agency.


This is THE book on gamification Grate book if you want to learn the basics of gamification from conceptualization to implementation.

For the Win

Each th must be as precise as possible. There is a glossary of terms, from ‘advergames’ to ‘World of Warcraft’, at the end. Plants You Can’t Kill. In a world where blogs control and distort the news, my job is to control blogsā€”as much as any one person can. How to Have a Good Day. For that audience it’s probably more like a star book. The advice is about as vague as: Be careful when using leaderboards.

My philosophy with them uses Gottfredson and Mosher’s “Five Moments of Learning” model and focus on placing job aids, process documentation, etc.

Now I have strong general understanding on the topic. The authors aren’t blind to werbsch of gamificationand caution against using it callously.

There are two types of motivation: My library Help Advanced Book Search. Perhaps because there is no running example behind it.

For the Win Audiobook | Kevin Werbach, Dan Hunter |

Thank you Bert, that’s quite enough. Apply intrinsic motivators, but extrinsic mechanisms can be necessary as wrbach e. A well-designed game goes right to the motivational heart of the human psyche. It’s your job to see grand strategies. Mar 25, Nick Turner rated it really liked it. It is the simplest and best presentation of using games I have seen. A malicious online rumor costs a company millions.

Here is some information I tried to extract from the book: People who bought this also bought Yet those who actually manage to do so are exceedingly rare.


It requires a deep thought about the entire system, understanding the nature of the users and examining the specific game elements you’re employing to create an engaging experience that motivates desired bahaviours. The best vignette was essentially a paragraph at the end that summed up how a university improved the learning outcomes for their students.

And then later, they dedicated a whole level the book is aptly divided into levels instead of chapters, btw about more stuff to watch out for like the legality of it all. The book uses game terminology, for example the reader progresses through levels instead of chapters which adds a certain quality to the experience.

They are the least important bit of a game, the bit that has the least to do with all of the rich cognitive, emotional and social drivers which gamifiers are intending to connect with. Welcome to our joyous family of gamification experts! Yet the overwhelming majority of examples they provide are examples of PBLs and other extrinsic rewards.

When mentioning how gamification can fulfill the basic sources of intrinsic motivation outlined by Self-Determination Theory, they emphasize the extrinsic motivators of points providing feedback on competence and badges promoting social relatedness.